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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07173_Field_TCUM T738.txt
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1996-04-10
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828b
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unrealistic to attempt a “systematic” or visual presentation of
such influence. Instead, it is more feasible to “present” TV as a
complex gestalt of data gathered almost at random.
The TV image is of low intensity or definition, and,
therefore, unlike film, it does not afford detailed information
about objects. The difference is akin to that between the old
manuscripts and the printed word. Print gave intensity and
uniform precision, where before there had been a diffuse
texture. Print brought in the taste for exact measurement and
repeatability that we now associate with science and
mathematics.
The TV producer will point out that speech on television
must not have the careful precision necessary in the theatre.
The TV actor does not have to project either his voice or